Follow-up
with a letter inviting them to attend.
The letter should include the who,
what, when, where and why of the event.
The
Chamber will take pictures, but you
may also want a photographer of your
choice to commemorate the event.
Your
ribbon cutting will be reported in
the Chamber newsletter. A photo from
the ribbon cutting will be posted
on the Chamber web site. Your business
information will be listed in the
Chamber Directory (both hard copy
and web site).
Personal
Invitations
Share
your success with people close to
you.
Invite
friends and family (including those
of key employees) and business associates.
Send
out invitations well in advance. R
equest an RSVP (so that you can properly
plan for food).
This
is a business--not a wedding—invitation.
Stick to who, what, when, where and
why (a map is always a good idea).
Note that the Chamber can provide
you with a list of fellow Chamber
Representatives that can help you
with invitations.
Food
Although
food will require added time, stress
and money, it will enhance your event.
Most
ribbon cuttings are lunchtime events.
Your guests are using their lunch
breaks to welcome your business and
may be hungry. If you serve juice
and cookies; finger sandwiches; cheeses,
meat or vegetable trays; chips and
dips; or something more substantial,
all will be appreciated.
If
your food offering is substantial,
a professional caterer is recommended.
The cost will increase, but the time
and stress will be reduced. If you
provide the food, don’t forget
disposable glasses, napkins, plates,
silverware or whatever devices/ implements
are required to serve and consume
the food. Have enough conveniently
located waste containers to receive
used disposable items.
Plan
To
Make
all present your first customers.
Don't high pressure anyone,
but think about offering some kind
of incentive to introduce your product
or service.
Talk
about your business and introduce
your employees. Your presentation
should be:
Brief - no longer than 10 minutes.
Informative, but not necessarily
dry (a little humor helps).
Assemble
(you and your staff) in front of the
Chamber dignitaries to cut the ceremonial
ribbon. Pictures will be taken, so
appropriate business dress and grooming
will go a long way toward promoting
your business image.
Send
thank-you letters to key participants.
The
Ceremony
A
time to market and advertise your
business.
The
ceremony generally lasts from a few
minutes to a half hour.
Chamber
Ambassadors conduct the ceremony .
The ceremony is normally limited to
introductions, brief speeches by Chamber
Representatives , your presentation
, the ribbon cutting and a brief period
of socialization with or without food.
Miss
Dinuba is usually available to cut
the ceremonial ribbon. The business
may cut the ribbon themselves if they
so prefer. The Chamber will provide
the scissors and ribbon.
Your
ribbon cutting will be reported in
the Chamber newsletter. A photo from
the ribbon cutting will be posted
on the Chamber web site. Your business
information will be listed in the
Chamber Directory (both hard copy
and web site).
Need
Further Information or Help?
Contact
the Chamber at 559-591-2707.